Straight talk on eComm growth
Big Wins For Arkhi & Gold Coast Businesses
So many well-deserved wins at the 2022 Gold Coast Young Entrepreneur Awards. Congrats to every finalist and winner, including our very own CEO, Flynn McFarlane.
How To Market On Digital Platforms
The key to an effective digital marketing mix is effectively utilising each platform's offering and audience.
Google moves to mobile-first index
To adjust to how people are using technology, Google has made changes that your business needs to optimise for. Read on to learn how.
Are Robots Replacing Copywriters?
Will robots replace copywriters? They're replacing them already but to what extent? Read on and find out what this means for the rest of us.
How Do We Trust The Numbers?
Data from different sources can tell you different stories. How do you then find the right channel to invest in? Let's find out.
How to Sell on Google Shopping: Best Practices & Examples
Advertising on Google shopping ads is an absolute must! Find out why and the best ways to utilise Google shopping ads.
How to take advantage of Instagram’s New Updates – June 2021
Instagram's algorithm is forever changing and evolving and it's essential to stay up to date. Read on to find out about the latest changes.
Instantly Improve Your Copy With These Writing Tips
Looking for writing tips to make your copy stand out? Cut through the noise with simple and natural writing, read on to find out how.
The Secret To Writing Great Ads: Tell The Truth
Great ads can change your audience's behaviour with the truth and a great ad copy. Find out how to write great ads that make true connections.
Unicorn Facebook Ads,What Are They And Do We Need Them?
Looking to create Facebook ads that cuts through the noise? Find out how they look and tips to create these unicorn ads.
What Facebook’s & Instagram’s new Influencer Features mean for your business – June 2021
The new influencer feature announced by Meta has drawn some questions: how will this affect my business? Read on to find out!
10 Reasons Why You Should Be Using Facebook Advertising
Meta's advertising suite has a lot of advantages when it comes to reaching your potential customers. Read on to learn why it's so powerful.
Are you ready for Black Friday Cyber Monday?
Black Friday Cyber Monday isn’t until November but this is the right time to get your business and strategies BFCM ready. Read on to find out how!
Australian eCommerce Revenue & Traffic Trends During the COVID-19 Crisis
This uncertain time have had devastating effects on businesses and pushed us to think outside the box. Check out the current trend and more.
Effective online communication for brands
Reaching, connecting and communicating with customers via technology can be fraught with challenges. Learn how to navigate them with Arkhi.
How businesses can respond to both the challenges and opportunities during the COVID-19 crisis
Examining the trends, we learn how businesses have been responding to the Covid crisis and whether they were successful.
How To See Best Results With Google AdWords
To make money, you have to spend money. Follow these tips to ensure you are being as cost effective as possible with your Google Ad spend.
Recent Updates to Instagram – The Removal of Likes
Instagram has removed likes as a form of performance metric system. With these new updates, it will be interesting to discover how brands, marketers and influencers overcome this change and incorporate new changes into their content strategy.
Retargeting Ads: Do they work?
Retargeting is used to entice customers back to websites. Find out why retargeting is a digital marketing tactic your business needs.
Which social media platforms should my business be using?
The answers lay in your audience's demographics and the platform's you're choosing from. Learn which platforms matter for your business.
Amazon Australia Launches
Addressing over 500 small business owners and investors in Sydney on Monday, Amazon Australia Manager, Rocco Braeuninger announced the sites’ launch is “getting really, really, really close.”
Avoiding New Website Blues: Why You Need Website Discovery
The outcome of a new website project can be far from what you envisaged. Find out how you can avoid this and manage project expectations.
Don’t Write For SEO, Write For People
Keywords only get you so far. The ultimate thing affecting how your content ranks, is whether or not people want to read it.
Five mistakes most high growth eCommerce brands make
Avoid these common Ecommerce mistakes if you want to get ahead of the competition. Learn from our observations!
How to leverage your Christmas sales for continued success
Don't let the Christmas sales peak come and go without employing these tactics to ensure your business's continued success.
How Voice Search will affect SEO
Voice search is more accurate than ever. Learn how your potential customers are using it and how to get ahead in the age of voice search.
Is Organic SEO worth pursuing?
Organic SEO is a slow and time-consuming process. We discuss why the long-game is worth it for your business's success.
Measuring Success on Social Media
Followers don't equal guaranteed success. There's more to social media strategy than you may have thought. Read to learn more.
Recap: Highlights from the Gold Coast Shopify Meetup – Feb 2020
Our Gold Coast Shopify meetup was packed with Shopify merchants and industry experts. Find out the invaluable insights shared at our event.
What you need to know about Shopify’s Online Store 2.0
Shopify announced their biggest update in the company history: Online Store 2.0. Find out how this can benefit you.
5 Tips to achieve your best digital advertising results
Strong digital marketing requires constant monitoring, changing and optimising. Learn the steps involved by reading on.
Top 6 free tools for digital marketers
Track and optimise your business's digital marketing performance with these free tools. Read on to learn more.
What makes great UX?
While simplicity is so often the answer, sometimes, there's more to creating a great e-commerce website experience. Read on to find out more.
What’s the best domain name to use for a landing page?
Our research finds that subdirectories are overwhelmingly more beneficial than subdomains and there are a number of reasons why.
Why mobile should be your first priority
Statistics consistently show customers are viewing content and buying from online stores, using mobile, far more than desktops.
Why Segmentation Could be Your Key To Success
Learn more about this fundamental marketing step, using the razor market as an example. Segmentation can't be skipped!
Why Upgrade to SilverStripe 4.0 – What a CMS Upgrade Can Do For Your Business
Our favourite CMS platform SilverStripe has recently released its newer version 4.0. We thought it’d be best to share the reasons why you should update your CMS, and the new features and improvements you can expect in this new version.
Why you need keyword research for any content creation
What good is content if nobody can find it? SEO is an important consideration for all content creation. Learn how to boost your content's SEO
Brand Identity: What is it and why is it so important?
Your brand is not just your logo. Learn what constitutes a great brand identity by reading what the Arkhi experts have to say.
Building an eCommerce Powerhouse
Learn how Arkhi supported HiSmile on their journey to becoming the influencer marketing powerhouse, we all know and love today.
Content Marketing Explained
What is it and why is it so darn effective? Hear what Arkhi's experts have to say about one of our favourite strategies.
Email Marketing Campaigns
Email marketing has some of the highest ROIs of any strategy. Learn the dos and do nots with this helpful guide from Arkhi's experts.
How GDPR Will Change Your Business. Are You Prepared?
The General Data Protection Regulation (GDPR) privacy laws are coming into effect on the 25th of May 2018 and while it’s primarily an EU law, the requirements are going to change the way Australian organisations handle information.
What heat maps can tell us about our web design
Gain insight to how your customers are viewing and using your website. Learn what your can find out from heat maps by reading on.
How to use content marketing effectively and grow your business
The key to a successful content marketing strategy is audience segmentation. Learn how to implement this strategy by reading our insights.
How To Tell Your Brand Story
Brand is a story, weaved through a series of compelling emotions. So how do you convey a brand story that sends the right message?
Improving the Industry with a Commitment to Collaboration
The collaboration of disciplined and passionate developers within Open Source communities has lead to the creation of extremely popular and successful software.
Is duplicate content really that bad?
Turns out, no it's not. Although, it's always a good idea to avoid Google's 'naughty corner' whenever you can. Read on to learn how.
Is page loading affecting your traffic?
Learn about the tools we use for gauging site loading speed times and how they may be affecting your site's traffic.
Shopify Pay
Reduce your store's cart abandonment rates with this new Shopify Pay tool. Find out what makes it so effective.
Simple ways to boost your eCommerce store
Follow these guidelines to boost your eCommerce store's conversion rates. In digital marketing, small changes can create big results.
Split Testing Campaigns
Get data to answers your 'hunches'. Test before you fully launch and optimise, accordingly. Learn from reading Arkhi's experts' guide.
Arkhi’s new Brisbane office
We’re extremely proud to announce that our digital agency has expanded to Brisbane. At Stead Lane, we’re really excited about this growth stage after 11 years on the Gold Coast.
What’s in store for StripECon APAC
Key speakers announced for the 2nd StripeCon APAC, the community run SilverStripe conference in the Asia-Pacific region. Get your tickets now to be the first to hear about the past, present and future SilverStripe developments directly from Silverstripers. As posted on Silverstripe website.
Structured Data: What is it and what is its relevance?
It all comes down to boosting your SEO. Let Google understand your site better to boost your rankings. Learn how by reading on.
Website Tip: How to optimise your page speed
Customers have high expectations when it comes to loading times. Learn how to make your site fast with a few simple changes.
WEBSITE TIP: Simple works best
Confusing your customers and making them jump through unnecessary data-gathering hoops, won't result in growth for your online business.
What Is,And Isn’t,A Brand?
Brand is like art subjective and misunderstood. It holds great value when understood well, so let's find out what is and isn't a brand!
Who Owns Your Customer Data? Critical Mistakes Every eCommerce Business Should Avoid
Third-party platforms get you in front of new potential customers. However, make sure you avoid potential customer data pitfalls.
Why your brand needs a story
Humans make decisions based on emotions while logic takes a backseat. Find out how an emotive brand story can help your brand shine.
ZipPay and Afterpay
Learn how these payment service providers can benefit your ecommerce business. Are there potential catches? Find out.
Are citations important?
Let Google know your business has authority by improving your citations. Your site will rank higher for it!
How virtual reality could change the way marketers interact with consumers
If you have watched television, scrolled through twitter or spoken to anyone in the past week, it is likely you have been witness to the latest craze that is Pokémon GO.
Is Shopify the best option for my business?
Learn how Shopify can help you run your business more effectively by giving you clearer insights and better usability.
The Rise of Visual Content
'A picture tells a thousand words'. Make those words meaningful to your customers for an effective digital marketing strategy.