EHP Labs
Industry
Supplements & Sports Nutrition
Website
Visit site
EHP Labs needed to turn a global sales event into a controlled VIP experience. Arkhi created a single Vaulted journey that built anticipation, restricted access and took customers from registration to purchase across four global markets.
D2C · CRO
The campaign gave EHP Labs a repeatable way to run high-demand sales at global scale while protecting margin and keeping the promotion exclusive. One unified journey made the sale simple to manage and compelling for VIP customers
01 / Context
EHP came to us with a plan to create a unique sales experience on their website to complement a global campaign for an upcoming sales event.
Being a retail and FMCG-led business, it was important not to open the sale to the general public; instead, we needed to offer a ‘vaulted’ experience for VIP customers only.
Both teams collaborated heavily to create the strategy and build out the campaign to meet the set objectives.
The end result was a custom landing page with a countdown timer and a place for customers to register their interest during the hype phase. This page and the actual sale shopping page were built on the same page and URL for consistency, a key part of the overall strategy.
On launch day, the VIPs were issued a password to unlock the vault and begin to shop the sale.
We successfully launched across 4 global markets and continued to monitor closely through the sale period.
02 / Response
Since starting our partnership with Arkhi, we achieved significant improvements in our website performance and launched innovative campaigns in less than six months. These initiatives elevated the customer experience while driving a substantial increase in sales.
Andres Villavicencio - eCommerce manager
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