Alana Maria Jewellery
How Alana Maria Jewellery Turned Browsers Into Buyers
Industry
Fashion
Website
Visit site37%
Increase in conversion rate
134%
Increase in online revenue
Handcrafted and made-to-order, Alana Maria Jewellery is chic and deeply personalised. Their online store needed to reflect this while also increasing sales. So, how do you do that? Sleek design and epic eCommerce features.
D2C · CRO
Big Wins 6 months post launch with a 37% increase in conversion rates and 134% increase in online revenue.
01 / Context
Is there anything more frustrating than a website that’s hard to use? Alana Maria Jewellery’s team needed an easier solution, a site that could be easily updated with new products and content without developer support.
The site experience had been in place for a long time. It was time for something new, a refresh that would truly represent the brand and leverage the shopping journey of their current audience.
While lots of people were visiting the site, very few were completing purchases. This needed to change.
We moved their site to a Shopify 2.0-supported theme. This gave Alana Maria Jewellery’s internal team the ability to easily create and modify content-rich page experiences.
Filtering by product attributes and recommended products is key to the buying experience. We implemented intuitive search functionality to help customers quickly and easily find exactly what they need.
We tailored the design to help users at every step of their unique customer journey. We not only incorporated the brand story throughout the site but made nuanced updates to make the shopping experience as effortless as possible.
We added some simple features to increase conversion rate and AOV to help grow revenue:
Big wins, 6 months post-launch
02 / Response
The impact
37%
Increase in conversion rate
134%
Increase in online revenue
As a growing business, working with Arkhi introduced a level of knowledge and expertise that we couldn’t have accessed in-house. The guidance and recommendations provided throughout the project were a true standout and the delivery of work was professional, timely and solution-oriented. We’ve been externally pleased with the outcome of our project and the ongoing support provided by the team at Arkhi.
Hannah Dent, Marketing & Business Development Manager
Whatever the challenge, our team can help you. Start talking to us today.
