Elite Eleven
How Elite Eleven Spends Less & Makes More
Industry
Fashion
Website
Visit site+84%
increase in YoY revenue
-2.23%
decrease in MER YoY resulting in increased profitability
It’s official. After a massive 2023 BFCM, Elite Eleven have mastered their eComm approach. They’ve honed their channel mix, captivated their market and optimised their spend. How? Two words: strategic leverage.
Acquisition · D2C · Creative · CRO
+84% increase in YoY revenue · -2.23% decrease in MER YoY resulting in increased profitability
01 / Context
After working with Elite Eleven for nearly three years, they had all the tools needed for growth. An effective ad strategy (tick). A solidly performing eComm experience (tick). A seamless tech stack (tick). But everything in theory gets you nowhere without action.
Arkhi was EE’s go-team. We delivered digital solutions with agility and responsiveness to EE’s market opportunities. From UX to UI, digital marketing, content and growth strategy, we were EE’s multiskill eComm partners.
Ad optimisation is the perfect example of real-time leverage in action. We continually tested EE’s creative, pushing the highest performing into main campaigns to be tested at scale. All the while regularly meeting with the team to check in and strategise.
We also measured and monitored both platform ROAS and overall MER to ensure every single dollar was delivering the return it should be.
Opening their own retail space with us was a painless process. And each store they added boosted their brand awareness and brought real, authentic growth.
It’s no small feat to stay the market leader. We kept the website performing at 100%. To help, we implemented Searchspring to create a fast and intuitive search and browsing experience for their customers.
We also worked with our partners to create epic customer experiences:
EE needed a trusted partner that could help them dominate BFCM. And we delivered with strategy, digital marketing hype campaigns and website updates that saw results skyrocket.
Already killing it at the game, Elite Eleven completely dominated the Australian sports-leisurewear market in the 2023 BFCM sales*.
02 / Response
The impact
+84%
increase in YoY revenue
-2.23%
decrease in MER YoY resulting in increased profitability
Arkhi have been fantastic at allowing us to continue operating our business and supplementing what we do. The seamless way they can strategically integrate themselves with our business providing expertise in all areas to do with eComm.
Lisandro Paz, Founder
Whatever the challenge, our team can help you. Start talking to us today.
