Arkhi

The Mad Hueys

How The Mad Hueys Increased Revenue By 47%

The Mad Hueys

The brief

Surf, fish, party. That’s The Mad Hueys ,and they’re seriously good at it. In true Hueys style, they turned simple brand merch into an iconic lifestyle clothing brand for men, women and kids. So, how do you back a brand that already has everything going for it?

Arkhi's role

Acquisition · D2C · Creative · CRO

The outcome

In 2021 Arkhi built The Mad Hueys new Shopify Plus theme & started to run their digital marketing strategy via Paid Search & Paid Social.

01 / Context

The challenge

Surf, fish, party. That’s The Mad Hueys ,and they’re seriously good at it. In true Hueys style, they turned simple brand merch into an iconic lifestyle clothing brand for men, women and kids. So, how do you back a brand that already has everything going for it?

Position it for growth.

The metrics that matter

The Hueys said goodbye to scattergun strategy and chose iterative growth instead. More than numbers, these results speak to increased brand resonance and loyalty among customers,the kind of outcomes that actually lead to authentic growth.

02 / Response

What we did

The Mad Hueys have partnered with Arkhi for three years to enhance our consumer experiences, through interaction and usability. They have provided us with advertising campaigns to reach new audiences and strengthen categories within our brand.

Shane Kearney, The Mad Hueys Head of Sales & Marketing

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